Easytools vs. Lemon Squeezy

What’s the squeeze with Lemon Squeezy?

Lemon Squeezy, as a Merchant of Record, handles legal and tax aspects of your sales. But, they represent many businesses, leading to high turnovers and exceeding nexus thresholds.

Here’s the catch: Lemon Squeezy buys your products and resells them, making your customers their clients. This leads to two issues. First, as a Merchant of Record, they surpass tax thresholds in every jurisdiction, which may cause your customers to pay more in taxes (up to 11.5%, up to 25% in EU and globally). Second, if Lemon Squeezy hits a snag, you could lose customers, money, and your ability to sell. Third issue is actually building value in your own company, with your own customers. With MoR this can be a serious issue for potential investors or buyers.

Want to learn more on why MoR model is not always the best for creators? Read this article.

They also throw a wrench in the works when it comes to payouts. You can only withdraw your funds twice a month, and you’re on the hook for potential currency exchange costs, as payouts are only available in USD. Plus, you’re required to fill in forms like W-8 and W-9, even if selling from outside the US (despite them handling tax, you’re still left with the paperwork).

Lemon Squeezy could also be clearer about their additional fees, which are only detailed further in the fine print. But that’s a topic for another paragraph.

A closer look at costs

Both Easytools and Lemon Squeezy offer reasonable commission fees, but the latter may turn out more expensive than declared 5%, when you are selling outside the US, offering subscriptions, or using affiliates. So let's look into details.

Easytools currently offers three pricing plans, each tailored to different sales volumes:

• Side project - $29 per month with a 3% commission
• Full-time creator - $59 per month with a 2% commission
• Entrepreneur - $99 per month with a 1% commission

Easytools also charges a commission based on Stripe, our payment processor, currently ranging from 1.5% to 2.9%. Depending on your plan, country of registration, and your customers’ location, your total fee for a single transaction will range from 2.5% to 5.9%.

In contrast, Lemon Squeezy charges a fixed 5% + 50¢ per transaction, with Stripe fees already included. However, they also add some additional transaction-related fees:

• +1.5% for international transactions (outside the US)
• +0.5% fee for subscription payments
• +1.5% for PayPal transactions
• 1% per payout for banks outside the US

So, your total cost can range from 5% + 50¢ to 7% + 50¢ per transaction.

Creator's toolbox

On top of selling and managing your digital products in the most effective and automated way, Easytools also provides other no-code tools essential for running your business. That means you can ditch all competitors and operate with Easytools under a single subscription.

Our system currently features 10 tools that enable you to:

• Sell and deliver digital products
• Create a custom player for your online course and issue student certificates
• Design sleek standalone offer pages or pricing sections for your website
• Automatically gather customer reviews and showcase them wherever needed
• Add social proof notifications to your site
• Generate legal documents, including privacy policies, terms and conditions, and NDAs
• Manage cookie notifications
• Incorporate a dynamic FAQ section on your website
• Allow followers to support you by buying you a coffee
• Add countdown timers to your cart, website, or even emails

The best part? All these tools and features are accessible within a single, no-code, user-friendly platform for one price, starting at $29 a month.
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Up-sells and cross-sells

Did you know that getting a new customer can cost you five times more than keeping an existing one? And guess what, you're more likely to sell to a customer you already have than a new one. Sure, new customers are great for business growth, but your existing customers are your goldmine. With upselling and cross-selling, you can ramp up your revenue, engagement, and customer loyalty.

Easytools

Here's where we outshine Lemon Squeezy. We give you the power to offer add-on products right in the middle of the transaction process. This makes it a breeze to upsell higher subscription tiers or product variants that pack more value. It's a no-brainer way to show off the benefits of going for a pricier version.

But that's not all. You can also set up cross-sells, offering customers additional products that pop up on the thank you page after purchase. And the best part? They can be bought with a single click!

Lemon Squeezy

Lemon Squeezy is still catching up when it comes to upselling and cross-selling features. Sure, their website says they're working on adding upselling, but who knows if the initial version will be as good as what Easycart offers. If you're after robust, ready-to-use solutions for upselling and cross-selling right now, Easycart is your go-to.

Full checkout customization and 1-click payments

That final moment, when a customer completes their purchase, can either seal the deal or lead to cart abandonment. Let's be honest, a long-winded checkout process can be a real turn-off, with only the most determined customers sticking it out. And when you consider that nearly 70% of customers leave their carts behind, it’s critical to craft your checkout page with care.

Easytools

Easytools is your go-to solution for a seamless checkout experience. Our seller panel is packed with features designed to make the purchase process a breeze, ensuring your customers cross that finish line. Our checkout page is easy to navigate, transparent, and user-friendly. Fancy a change? No problem! You can switch up fonts, background color, text and link colors, and even the colors of product variants. We know how important it is to keep your branding consistent, so we've made it easy for you to tweak your cart's look using CSS.

To make shopping even smoother, we've added one-click purchases. This lets your customers make future purchases in a flash, without having to re-enter their details. One-click purchases work across the whole Easycart network. If a customer is new to your store but has shopped with another seller before, we'll remember their details and enable a one-click purchase with you too.

You can also link your Terms and Conditions and Privacy Policy, add a newsletter consent option, and include mandatory or optional checkboxes, like marketing consent. In the product panel, you can add fields for phone numbers or addresses and custom fields for customers to fill out. Talk about making life easy and boosting conversion!

Lemon Squeezy

At first look, Lemon Squeezy seems to have some cool features. But dig a little deeper and you'll find you don't have full control over the checkout page's appearance. In the seller panel, you can pick from six themes and adjust the color scheme. But Lemon Squeezy doesn't let you add your own checkboxes or custom fields from the dashboard, nor can you add your own Terms and Conditions and Privacy Policy. These can only be added in your product description.

While you can tweak elements around the checkout with CSS, Lemon Squeezy gives you fewer options for customizing the shopping experience to match your brand.

Lemon Squeezy also misses out on 1-click payments. Filling the cart with the same data over and over is a drag and can put customers off making another purchase, reducing your conversion.

Prices and promotion management

We all know that price can sway a customer's decision to buy. So, having flexible pricing and deal management that fits with your business strategy is a must.

Easytool

Easytools gives you a wealth of options for managing prices and deals.

Limited-time offers are a proven way to increase sales as they create a sense of urgency and encourage customers to act fast. With Easytools, you can set a countdown timer for the whole product, or even for individual variants. The "old price" function lets you highlight savings by showing the old, crossed-out price next to the new, lower price.

Our dynamic pricing feature lets you sell the same product at different prices. Just send your customer a link with the price you choose. For example, instead of $39, you set the price at $45. Your customer will only see the higher price, and you won't have to duplicate your product to sell it at different prices.

Lemon Squeezy

Lemon Squeezy doesn't offer a countdown timer for deals or the feature of showing the old crossed-out price next to the new, lower price. This could be a big drawback, as customers won't see their potential savings and may be less likely to buy.

However, like Easycart, Lemon Squeezy lets you set a percentage discount or a fixed amount. You can also set a start and expiration date for the discount, limit its use, and enable a monthly subscription discount.

Customer reviews

Let's be real - even the most amazing price tag can't compensate for poor or non-existent reviews. Customers crave the full story before they part with their cash.

Easytools

We totally get it - reviews are a big deal. They give your brand a boost. So, Easytools lets you flaunt your product reviews right there in your cart. You're in charge of where they appear - above the price, below the variants, or rotating at the cart's bottom. And you can give your review wall a makeover - switch up colors, choose fonts, tweak layouts, enable or disable avatars and stars, and more!

Think we stop at just displaying reviews? Absolutely not! We understand that getting reviews can be tricky. Customers are quick to share a bad experience, but when things go smoothly, they often stay quiet. With Easytools, you can automate review requests post-purchase. You simply set the number of days before the request pops up. Want to reach out to past customers? No problem. Draft a message in the dashboard and send it out to everyone.

Lemon Squeezy

At the moment, Lemon doesn't support adding or displaying product reviews in the cart. You can do this on your own site using your own tools. But wouldn't it be a breeze to automate review collection post-purchase, like Easycart does?

Easytools: A Lemon Squeezy alternative worth exploring

Say goodbye to hunting for extra solutions - choosing Easytools means you're picking more than just an online sales tool. You're teaming up with a partner who's got your back every step of the way. Our team of experts is always ready to help you tackle any issue, offering not just tools, but support and advice too. After all, we're in this together, and your success is our success!

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