How Xanadu mastered online sales with zero tech knowledge
Xanadu is more than just an art gallery and auction house; it's a platform for art education and investment, run by Agnieszka Gniotek. To broaden their reach, Xanadu launched their online store using Easycart.
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Agnieszka Gniotek
Owner at Xanadu
The art gallery of the future
Xanadu is shaking up the traditional gallery experience. With innovative technology and modern mechanisms, Xanadu has transformed the way we perceive "buying art". Now, you can peruse the gallery from your couch via a 3D virtual tour. Once you've chosen your perfect piece, you can purchase it entirely online, either by adding it to your cart or participating in an auction, either by phone or online.
But that's not all. Agnieszka's mission extends beyond sales; she's passionate about educating people on art appreciation, particularly those new to the art collection scene.
"We don't need to jump into being collectors immediately, nor should we purchase with the sole intent of becoming collectors. Art, especially a good piece, is always an investment. However, it's the kind of investment that gradually appreciates over time," Agnieszka Gniotek explains.
As part of its educational initiative, Xanadu hosts webinars, meetings, and workshops. Despite having no tech background, the Xanadu team runs these initiatives using no-code tools to enable and boost their online efforts.
A new era of art buying
Online art sales are on the rise, and with that comes tools that allow customers to join online auctions virtually. Agnieszka recognizes that technology is now essential for art galleries as shopping behaviors evolve. Whether buying new shoes or a new painting, customers expect a smooth and quick purchase process.
"It may seem a bit strange, a bit challenging, because we feel that there should be some magic around buying artwork. However, our buying habits have changed significantly in all areas, including art," Agnieszka states.
After launching their educational program, Xanadu needed a tool that would facilitate easy online sales and secure access to their products. Easycart was the perfect fit.
With Easycart, the Xanadu team can create and customize checkout pages that perfectly fit their needs, all within an intuitive panel that eliminates the need for lengthy changes or the involvement of programmers.
Easycart also provides Xanadu’s customers with modern payment options, 1-click payments, and a streamlined checkout process. The sales panel simplifies tracking sales efforts and results, and customers get instant access to their purchases.
Launching an online store with zero tech knowledge
All of Easycart's features are user-friendly and require no coding or tech skills. Launching a new product is quick and easy, so Xanadu can manage it without any external resources. Agnieszka believes that with Easycart, anyone can launch their online sales.
"We have no technical experience. We're a group of art historians with a strong aversion to technology. These are really very simple things," she says.
In the future, Xanadu is considering transitioning its physical artwork sales to Easycart. Who knows, you might soon be able to buy your favorite painting with just one click.
For now, you can check Xanadu’s offer by visiting https://www.galeriaxanadu.pl/.
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