Sell subscriptions with ease and confidence

Sell your subscriptions with Easycart

Transforming your customers into subscribers can gift you with a steady, predictable income and peace of mind. However, getting them to subscribe is just the start—keeping them loyal is key. We might not directly help your product stand out or grab continuous attention, but we can certainly help you keep your churn rate at a minimum. We ensure this by offering a smooth payment process, easy subscription access, and by saving those who might accidentally leave due to payment hiccups.

Get your subscription sales up and running in no time

Selling subscription-based products with Easycart is as breezy as classic, one-time sales. All you need to do is to tick one checkbox to morph your product into a subscription. We'll also need a few details, like how often the subscription renews or the number of renewal periods. This lets you create one product and offer it in various subscription options - like a 6-month or a 12-month subscription.

You can also toss in a free trial of your chosen length, after which the subscription will kick in automatically. It's a perfect way to lower the entry point to your product by letting customers give it a whirl before they commit for the long haul. We'll make sure the details about the free trials and upcoming charges are crystal clear at checkout. Plus, you can automatically cut off access to your product when the subscription ends. And the cherry on top? You can add all these features to your checkout with just a few clicks - no tech wizardry required.

Make the subscription experience a breeze for your customers

Becoming a subscriber can be quite a commitment—especially if your product is costly and noticeably impacts a customer's monthly budget. That’s why it’s vital to not only convince users of the real benefits your product offers but also to provide a purchase experience that’s as smooth as butter, assuring them their cart details (and their cash) are in safe hands. To achieve this, we’ve done two things - created a top-notch checkout page and partnered with Stripe for secure payment processing.

Once your customers punch in their cart and personal details and hit “Pay”, they’re officially your subscribers. And if they’ve used Easycart before, it gets even easier - all they need to do is confirm their subscription with a single click, no need to fill in their details again. Depending on the type of product in your subscription, we can then whisk them away from the purchase confirmation page to a specific URL or, for instance, straight to your platform. This means instant access without the fuss of logging in or setting up an account.

Plus, you can give your subscribers the freedom to cancel their subscription if they ever have a change of heart.

Implement smart marketing tactics

Even if you're super confident that your subscription product will add value to your customers, sometimes it takes a little extra oomph to convince them to hop on board. Consider using some of the following strategies to gently guide your potential subscribers toward making a purchase:

• Win more subscribers with a special offer - Add a special offer to your checkout and show the promo price next to the old one to highlight the value of your deal. You can slash the price for the whole product or a specific variant - like offering the yearly subscription at a 20% discount to reel in more long-term subscribers.
• Tap into the FOMO effect with a countdown timer - Want to crank up the power of your special offer? Make it time-sensitive by adding a countdown timer. This could give those on-the-fence customers the nudge they need to seal the deal.
• Expand your offer by adding cross-sells to your checkout - With Easycart, you can effortlessly add an order bump to your strategy to offer your customers an additional product right on the payment confirmation page. Just pick a product that complements your subscription to cross-sell, and we'll make it available for the first 15 minutes after purchasing the subscription.
• Boost your cart value with up-sells - Display different product variants in one spot to make comparison and the benefits of, say, opting for a yearly subscription more visible. This could encourage your customers to beef up their cart value.

Handle technical details of your subscriptions without breaking a sweat

Getting your customers to stick around and subscribe for longer is your game. We’re here to handle the payment process and everything else that follows, making subscription access a breeze:

• Make your content subscriber-exclusive: Keep your premium content just for those with an active subscription. Simply pop our login wall onto any page you choose. Visitors will need to log in (or they'll zoom right in if they're already logged into Easycart) or they'll be ushered to your checkout if they don't have an active subscription. And hey, we've got your back - we automatically cut off access for expired subscriptions.
• Reduce accidental churn: Hold onto your loyal customers by ensuring their subscriptions don't hit a snag due to payment issues or insufficient funds. We'll ping them with automatic notifications about upcoming subscription renewals and touch base with those who don't renew. Don't join the ranks of businesses that see a spike in accidental churn, as Stripe reports.
• Lock in fixed-term subscriptions: Ensure customers who commit to a fixed-term agreement stick with it until the end. With our straightforward mechanisms, those who've pledged, for example, to a full year won't jump ship before their time is up.

Tip: Don't forget to slip in info about your non-cancel policy in your terms and conditions. We'll also flash this notice in your checkout so your customers are crystal clear on what they're hopping on board for.

• Blend with your favourite tools to craft a tailor-made digital toolbox: Selling memberships, subscription access to your newsletter, or any other subscription-based product? You'll probably want to usher your customers onto a membership platform or an email list. Easycart syncs seamlessly with tools like Circle, Kajabi, Getresponse, and MailerLite. And if your tool isn't on our native integration list yet, no worries - you can always hook it up via webhook.

Conclusion

Keeping your subscribers hooked for the long run can be quite a challenge. Not only do you need to offer a product that truly meets their recurring needs, but you also have to guarantee a smooth-as-silk shopping experience and effortless subscription management. With Easycart, you can wave goodbye to accidental subscription cancellations, drastically reducing involuntary churn. You can ensure customers have easy-peasy access to their subscribed products, and gear up with strategies to pump up your cart value and gently push customers towards upgrading to higher-tier plans. Pretty cool, huh?