Increase checkout conversions with Easytools

How Easytools helps increase checkout conversion rates

Experts agree that checkout optimization and increasing conversion rates are things you simply can’t overlook—whether you’re an experienced seller with millions of transactions or just launching your first product.

Especially that the most recent data reveals that the average checkout abandonment rate in e-commerce is a staggering 70%. This means that for every 10 customers who visit your store and add products to their cart, 7 fail to complete their purchase. Ouch. Some may obviously change their minds or use your checkout as the "save for later" list, but others will give up unwillingly due to difficulties they don't wish to tackle.

What’s causing these drop-offs? The most basic checkout errors leading to abandoned carts include a lack of security logos on the checkout page, no option to save payment methods for future purchases, no follow-up with customers who’ve abandoned their carts, and a lack of upselling or cross-selling. But the reasons for premature customer drop-off extend far beyond this list.

At Easytools, we’re very serious about enhancing your customer's experience and helping you achieve higher conversion rate. We ensure not only a flawless, hassle-free checkout experience but also provide you with dedicated conversion-boosting mechanisms to increase your cart value and encourage your clients to complete their purchases. All this is aimed at boosting your earnings without any extra effort on your part.

Sounds promising? Stick around and continue reading to discover how you can optimize your conversions with Easytools.

One-page checkout

There are two ways to approach the customer journey during online shopping. The first, traditional method assumes that each customer needs to go through several steps to make a purchase. They must choose a product from the list, click to add it to the cart, go to the cart, confirm its contents, and then navigate through several other steps, filling out at least one form and confirming again, before finally being directed to the payment gateway to complete the transaction. This can total 10-15 steps that the customer needs to go through to finalize their payment. That’s a lot of time for them to change their mind. Even if they don’t, the chances of someone completing such a complicated process on the go are slim. They will probably decide to finish later (assuming they won’t forget about it).

The other approach is to serve all customer needs to make a purchase on a single page. No additional steps where a customer could lose interest. That's called a one-page checkout or a single-page checkout. And that’s exactly how we do it at Easytools.

Anyone who enters the checkout sees all important product details on a single page, including price, description, images, videos, and various variants if they are available. On the same page, they see the form with purchase details such as credit card information—but here’s the best part. Most of the time, the form is already filled with their data, thanks to our one-click payment feature.

Why is this approach better?

• A short purchase process makes customers much more likely to convert.
• A minimal number of steps makes mobile shopping much more convenient.
• All purchase details, including payment options, final price with tax, and return options, are visible on a single page.
• One-click shopping experience.

Another feature that significantly increases conversion rates and boosts user experience is one-click payments. Most customers want to finalize their orders as soon as possible and get frustrated when their preferred payment method is not available. Easytools not only offers multiple payment options, including credit card, quick payments, Apple Pay, and Google Pay, but also elevates the payment process by allowing users to pay with one click.

That’s right. Anyone who has ever purchased something through any cart created with Easytools can finalize their purchase by simply clicking “Pay.” They do not need to fill in any details (unless they want to); everything is there as we securely store their payment data on Stripe. So, whether the customer purchased something from you or any other seller in the past, their shopping experience just got easier.

Flawless checkout process

You probably can’t imagine how many things can go wrong during a checkout process: slow loading times, long forms with tons of details (even when buying digital products, e.g., an ebook), having to fill these forms out repeatedly due to errors, poor form validation not indicating which information is missing, not offering a guest checkout option, and unclear return policies. And that’s just the start.

That’s why we spent over 15 years testing hundreds of solutions while running our online sales. We spoke to thousands of creators and customers, ran endless A/B tests, and hired the best experts—all to create a flawless checkout experience and provide a seamless and intuitive user experience both pre-, during, and post-purchase.

Here are the most important elements that let us achieve that:

• Simple and intuitive design: The checkout page doesn’t need extraordinary graphics. It needs to build trust and enable easy and quick purchases.
• Fast loading speed: Our checkouts are incredibly fast.
• Clear pricing and no hidden fees: No matter how many product variants you create, the price structure is always super clear.
• Multiple payment options and the ability to pay without leaving the cart.
• Guest checkout experience: Even though we save customer payment details for future purchases, we do it without bothering them. They don’t need to create an account or log in with a password—we set up their accounts automatically and enable magic link login if they log out (which they rarely do) and want to come back.
• Mobile-first interface: The checkout works flawlessly on all types of devices.
• No navigation: Everything happens on a single page; you don’t need to navigate anywhere.
• Secure transaction assurance: All your payments are handled by Stripe, currently the best and safest payment operator globally.

Social proof in checkout

Even though it’s often really difficult to collect customer reviews and testimonials, they are currently one of the most powerful assets your online business can have. Your clients will trust them more than any other marketing format, including ads or product videos, but there’s a catch. Not every review will improve your conversion rate—they need to be reliable (preferably include customer photos), valid and related to the specific product, include enough details, and be displayed in the right place of the conversion funnel.

That’s why at Easytools, we display reviews exactly when the sales happen—in your checkout—and make them truly appealing.

Why display customer reviews at checkout?

With over a 70% cart abandonment rate, it’s all about encouraging users who have already entered your cart to stay and turn them into customers. Some users who enter your cart are still hesitating, and seeing reviews from other happy customers who used these specific products can provide the little extra push they need to complete their purchase.

We also make the process of collecting testimonials easy for you as a seller—you can automatically send a request after each purchase, import your existing testimonials (e.g., from Google), and integrate them into your checkout with one click.

Conversion-boosting mechanisms

At Easytools, we offer a wide range of mechanisms and features that boost your conversion rate. Apart from what has already been mentioned, you can use:

• Diverse promotion mechanisms, including codes, slashed prices, and time-limited offers that create a sense of urgency.
• A checkout recovery feature that allows you to win back those who have already left your cart and would probably never come back.
• Cross-sell mechanisms that offer additional products to those who made a purchase, increasing overall customer value.
• An upsell feature that increases cart value and allows customers to choose their best deal.
• Displaying net prices for B2B customers.
• The option to add a free trial with one click and automatically revoke access to the product when it ends.
• Slashing the old, higher price to highlight the value of a special offer.
• The option to accept and handle returns (even for digital products), which significantly increases customer trust.

Best user experience

The chances that none of your customers will struggle during the purchase process are close to zero. Even in the most optimized checkout, there’s a chance that a customer will, for example, get their card blocked by their bank or forget the email to which you sent them the purchased files. That’s why we optimize our design and user experience at every step of their buyer journey.

If a customer fails to enter their payment details several times in a row, our customer support will either reach out to them or display our contact details—so we literally handle part of customer support for you. After purchase, we provide them with their purchased products in three different ways: on the thank-you page, via email, and in their customer portal. So in most cases, they just click “Get My Product,” and they can download it or be redirected (e.g., to an online course) immediately after finishing their purchase. We also take care of your existing customers. We remind them about upcoming subscriptions, they can easily access their products or update their payment details in the customer portal, and if they face any challenges, we’re there to help them.

If you use our additional EasyBilling feature (extra charge), we can even take care of all your billing, helping your customers receive and manage their invoices. That’s literally the best user experience—for both you and your customers.

Boost checkout conversion with Easytools

If checkout optimization and boosting conversion are your priorities, Easytools is the exact solution you’re looking for. The best part? We understand that switching to another sales solution is not a walk in the park and often requires a lot of time. That’s why we encourage you to first give Easytools a try. No matter what other solution for online sales you currently use (you can check how we compare to the most popular tools), you can stick to it and just launch a test sale with Easytools. Within your free 14-day trial, you get full access to our entire creator suite. Then you can monitor your product performance and see for yourself which tools allow you to achieve better conversion results.

The best part? Easytools is a 100% no-code solution and is super easy and intuitive to use. That means that whether you are a novice seller or an experienced creator, you can set up your Easytools checkout and launch your sales in minutes—without the need for external support or long wait times to prepare the process. Sounds easy, right?

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