Pricing models
Toggle between single purchase and subscription models even in different variants of one product. Offer pricing plans, postponed payments, instalments and more. Use build-in mechanisms to handle post-purchase processes for all models effortlessly.
- Decide your product’s main pricing model, one-time or subscription
- Easily manage your subscriptions with our built-in features
- Use Pay what you want, Lead magnet, Installments and more
- Activate trial periods for your subscriptions in a snap
Flexible pricing strategies for your digital products
Offering flexible pricing options can really boost your customer engagement and conversion rates. Let's dive into some pricing strategies you can use to meet the diverse needs and preferences of your customers.
One-time payments
This is a straightforward approach where your customers make a single payment to access a product, like an online course. It's simple and clear, giving them lifetime or limited-time access to the content.
Subscriptions
With recurring payments, subscriptions are perfect for ongoing services or content updates. You can set flexible billing periods—weekly, monthly, or annually—and even offer trial periods to attract new customers. Easycart lets you structure subscriptions to keep or revoke access after a certain period, balancing customer retention and revenue continuity.
Subscription-based installments
This strategy splits the total product cost into multiple payments, making higher-priced products more accessible. All you need to do is to set the number of mandatory billing cycles. For instance, a course priced at $119 could be divided into two monthly payments of $60. Easycart ensures that customers won't cancel the subscription until they pay the full amount. You can also decide if you want the customer to keep the access to the product after the final payment (that would make a lot of sense for subscription-based installments) but also you can decide to revoke access e.g. after one year.
"Pay What You Want" (PWYW)
The PWYW (Pay What You Want) model gives customers the freedom to choose their price, with an option for you to set a minimum to prevent undervaluation. You can also suggest a price, and if someone enters an amount lower than your minimum, we'll display a polite notice. You might also consider adjusting the purchase button to say "Donate" or "Support" to better reflect the spirit of PWYW.
Lead magnets
Lead magnets in Easycart are essentially free products that serve as an entry point for potential customers, offering limited access to your content. This strategy can attract a broader audience, some of whom may convert to paying customers for full access. It also gives you a chance to capture these leads for further nurturing by collecting the email addresses of those who want to access your product for free.
To wrap it up, offering a variety of pricing options—like one-time payments, subscriptions, installment plans, PWYW, and lead magnets—can meet different customer preferences and financial capabilities. This flexibility not only boosts customer satisfaction but also enhances conversion rates.
Easycart lets you effortlessly switch between different pricing models and display various pricing options in a single checkout. For instance, you can showcase a one-time purchase alongside a subscription and a sample product available for free.
By experimenting with these strategies, you can find the most effective pricing models for your digital products, driving growth and success in your online business.
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Technically speaking, yes, but why would you? :) When you sign up for Easytools, you access all our smart tools within a single package, starting at just $29 a month. While many creators initially focus on using Easycart to create checkouts, we bet that sooner or later you'll start using the others too. Anyway, you get the whole package, but it's up to you which tools you use.
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We first crafted our tools with digital creators in mind, just like us. But from day one, our mission is to empower people - be they entrepreneurs, business owners, startups, founders, or influencers - to perform at their best and earn more with the help of technology.
We’ve found that large platforms with hundreds of features often spread themselves too thin. That’s why we’re building a suite of smart tools, each focused on helping you achieve one task at a time. This approach also lets you cut costs by accessing all our tools at the price of one.
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Of course! We've been supporting businesses from day one, and our tools are built to scale. While we bring the most value to SaaS and product businesses, anyone looking to boost their conversion rate and work smarter, not harder, will benefit from our products.
Absolutely! We’re continually expanding our list of native integrations because we believe that using tools you’re familiar with makes your work faster and easier. And if a tool isn’t on our integration list yet, no worries! You can always send your data from Easytools to a webhook and set up advanced automations or integrations using Make or Zapier.
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