Pricing models
Switch between single purchases and subscriptions within product variants. Offer plans, installments, and postponed payments all while handling post-purchases with built-in automation.
- Decide your product’s pricing model, one-time or subscription
- Easily manage your subscriptions with our built-in features
- Use Pay what you want, Lead magnet, Installments and more
- Activate trial periods for your subscriptions in a snap
See how this feature works
Check out the demo of this feature and try it out for yourself!
Flexible pricing for your digital products
Offering flexible pricing options can boost your customer engagement and conversion rates. Let's dive into some pricing strategies you can use to meet the diverse needs of your customers.
One-time payments
This is a straightforward approach where your customers make a single payment to access a product, like an online course. It's simple and clear, giving them lifetime or limited-time access to the content.
Subscriptions
Subscriptions with recurring payments work great for ongoing services or content updates. Set flexible billing (weekly/monthly/annually) and offer trials to attract customers. Easycart lets you control access periods, optimizing for both retention and revenue.
Subscription-based installments
Split pricing divides costs into manageable payments, increasing accessibility. Simply set the mandatory billing cycles - like splitting a $119 course into two $60 payments. Easycart prevents cancellations until they pay the full amountand lets you control access: maintain it indefinitely r revoafter a set period (e.g., one year).
"Pay What You Want" (PWYW)
The PWYW (Pay What You Want) model gives customers the freedom to choose their price, with an option for you to set a minimum. You can suggest a price, and if someone enters an amount lower than your minimum, we'll display a polite notice. For better alignment, you can rename the purchase button to “Donate” or “Support.”
Lead magnets
Lead magnets in Easycart are free products that act as entry points, offering limited content access. This attracts a wider audience, while capturing emails for future nurturing and some may convert to paying customers.
In short, diverse pricing options (one-time, subscriptions, installments, PWYW, lead magnets) cater to different preferences and budgets, boosting satisfaction and conversions.
Easycart seamlessly switches between pricing models, even displaying multiple options at checkout. For instance, a one-time purchase alongside a subscription and free sample. Testing these strategies helps identify the most effective pricing for your digital products, fueling business growth.
Watch this feature in action
See how this feature can help you drive better results to your business and try it out in your setup. If you don't yet have an account, create one now.
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Here’s what we’re being asked
Have any questions about Easytools? Feel free to browse our list of frequently asked questions below or just drop us a line, we're always here and ready to lend a hand.
Easytools is an all‑in‑one platform for creators and solopreneurs who sell digital products. You can build a product page, take payments with a high‑converting checkout, send emails based on purchases, collect testimonials, and deliver your product (including courses) - all from one place.
Yes. All features are included in every paid plan, under one subscription. Want to start small? You can use the free plan with checkout access, then upgrade anytime when you’re ready for the full platform. To learn more details, go to our Pricing.
Yes - to sell through Easytools, you connect Stripe, the safest global payment operator. Easytools runs on top of your Stripe account, which means your payments and customer data stay in Stripe (so you’re not locked in).
Easytools is for anyone who creates digital products — whether you’re a team of one, a solopreneur, influencer, freelancer, or a growing business. If you want a simple way to sell online (without a complicated tool stack), you’re in the right place.
Fast. You can create your first product in about 5 minutes with our quick setup. If you still need to connect Stripe, you can usually be ready to accept payments the same day (often within an hour).
Nope. Easytools is 100% no‑code. You set things up with simple, step‑by‑step editors - no developers, no complicated configuration.
Yes - you can cancel anytime. No long‑term contracts and no strings attached. And because Easytools runs on top of your Stripe account, your payments and sales data stay with you in Stripe. So if you ever decide to stop using Easytools, you’re not losing access to your core sales history and customer data.
Yes, we're always ready to help! Tell us what you’re using now and what you want to move, and we’ll guide you through the switch.
Absolutely! We’re continually expanding our list of native integrations because we believe that using tools you’re familiar with makes your work faster and easier. And if a tool isn’t on our integration list yet, no worries! You can always send your data from Easytools to a webhook and set up advanced automations or integrations using Make or Zapier.
You can reach us via chat and email (and book a call when you need it). You also get access to our knowledge base, onboarding help, and weekly sessions - plus a creator community if you want to connect with others.
Take it easy with Easytools
Focus on creating, and let Easytools handle the behind the scenes work.