How Leniwce HR optimizes online sales with Easycart

Delivering a broad spectrum of services with a small team

HR Espresso is a small yet dynamic team offering comprehensive HR solutions. Their expertise spans from enhancing HR business efficiency and fostering leadership, to navigating HR law and technology.

Despite their small size, they provide a wide array of services, including recruitment, on-site and online training for HR departments, and Fractional HR Partners services. The founder, Jarek Jarzebowski, also hosts two podcasts and organizes an HR conference.

Image Source: HR Espresso

The question arises: how does such a small team manage to offer such a vast array of services?

The answer lies in the strategic use of the right tools. Jarek, although not a tech wizard, leverages no-code tools to support his initiatives. This approach enables him to create sleek websites, record podcasts remotely, and streamline online sales.

Another key to his success is his lean approach to product development. Jarek believes in validating an idea by "testing it in battle." Instead of spending months preparing new products and hoping his followers will pay for them, Jarek smartly gauges potential customer interest before investing time and resources into product development.

This approach necessitates the right tools to not only run his business efficiently but also to continually add new products to his portfolio without expanding his team. This strategy helps to avoid unnecessary costs and shortens the time-to-market for his products.

Streamlining online sales

Jarek's approach to online sales needed a tool that would allow him to quickly launch and adjust sales based on current needs. Hiring a full-time programmer for on-the-go changes would have been costly. Fortunately, Easycart provided a solution. With Easycart, Jarek could test his ideas, like launching an online training program before even writing the script. He shares:

"In just one afternoon, one evening, I conceived an idea, created a simple basket in Easycart, announced it in my newsletter on social media, and checked how many people would sign up, how many would pay and vote with their money that it's worth doing such training." Jarek Jarzebowski, Founder @ HR Espresso

With Easycart, customers who purchase Jarek's products get instant access to their purchases through email notifications and the Easycart customer panel. This feature significantly reduces the HR Espresso team's workload as the post-purchase process is fully automated. Jarek and his team can also instantly implement all necessary changes to his cart by themselves.

“When an idea for a discount comes up, for whatever reason or for someone, it was a matter of three minutes when we were still in the circle. With Easycart, I was able to generate that discount, send it with a link, and it could already function. I didn't have to wait for a third person to do it for me, prepare it, code it somewhere, and so on. It was ready right away and that's fantastic for me. That's one of the most important things.” he says.

Optimizing conference organization

In 2023, Jarek and his small team organized the first edition of the HR conference "Leniwce HR". Jarek emphasizes:

"We're not an event company, nor are we a huge team. We are HR professionals who work in this industry every day and we simply wanted to share our knowledge and experience."

For the first edition of "Leniwce HR", Jarek sought a solution to optimize the entire process. With a small team of three, they had to cover all aspects of event organization. Easycart was the obvious choice to handle the entire payment and post-purchase process.

Image Source: HR Espresso

Easycart enabled a smooth and quick launch of online ticket sales. The team could prepare a checkout page, add different ticket variants, and launch sales without the need for a programmer or waiting to sign an agreement with payment operators.

To learn more about Jarek Jarzebowski and his initiatives, visit HR Espresso or his latest podcast "Let's Try AI".