Pay what you want

Choose your price with our flexible pricing model while empowering customers and fans to determine the value of products or services based on their satisfaction. Sell more products and serve audience all over the world within their budget constraints.

  • Display a recommended price that customers can adjust
  • Allow customers to decide their payment for your product
  • Set a minimum price and alert customers if they go lower
  • Activate the Pay what you want feature with one click
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Pay what you want

Introducing the 'Pay What You Want' pricing model

In the ever-evolving landscape of digital products, flexible pricing models have garnered significant interest among sellers and consumers alike. One such model is the 'Pay What You Want' (PWYW) pricing strategy. This approach empowers customers to determine the value they place on a product, fostering a sense of goodwill and engagement. The core of this strategy lies in its ability to cater to different customer segments, from those seeking free access to content to those willing to pay a premium to support creators they admire.

Implementing the PWYW pricing option in Easycart is straightforward and offers a range of customizable options. First, you need to choose a PWYW pricing model for your product or its variant, and then you can adjust it to your own case.

For instance, you may choose to set a suggested price—such as $19—while also defining a minimum price, which could be as low as $0. When your customer types zero at checkout, the purchase button will change automatically to 'Receive.'

However, when you do define the minimum price, and someone tries to donate less than that, it won't be possible, and we will display a notice about the minimum price.

This dual-pricing mechanism ensures accessibility for all potential customers while encouraging higher contributions from those who are willing and able.

Additionally, you can personalize the checkout experience by modifying labels and descriptions to align with your brand's messaging, such as changing 'Complete Purchase' to 'Donate' to emphasize a fundraising initiative.

The advantages of the PWYW model extend beyond immediate sales. By allowing customers to self-determine prices, you can gather valuable insights into consumer behavior and willingness to pay. This data can inform your future pricing strategies, helping to optimize revenue streams.

Moreover, PWYW cultivates a community of loyal supporters who feel more connected to the brand, knowing their contributions directly impact the creator's success.

In essence, PWYW is not just a pricing strategy; it's a tool for building relationships and driving sustainable growth in the digital marketplace.

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Have any questions about Easytools? Feel free to browse our list of frequently asked questions below or just drop us a line, we're always here and ready to lend a hand.

Do all Easytools operate with each other?

The beauty of our suite of tools is that they're designed to work together seamlessly. When you subscribe, you gain access to all our tools, and it's totally up to you which ones you use, knowing they'll integrate perfectly with each other.

Can I use just one tool?

Technically speaking, yes, but why would you? :) When you sign up for Easytools, you access all our smart tools within a single package, starting at just $29 a month. While many creators initially focus on using Easycart to create checkouts, we bet that sooner or later you'll start using the others too. Anyway, you get the whole package, but it's up to you which tools you use.

How do I get Easytools?

With Easytools, one subscription gives you access to all our tools, including any new ones we add in the future. That’s right—you get access to all our current tools like Easycart, Easycookie, and Easyfaq, plus any new additions we roll out down the line. It’s all about making things easier for you, with all our tools for the price of one.

How will Easytools make my life easier?

We get it - running an online business takes more than just creating fantastic products or services. That’s why we’ve developed a suite of tools to make your life as an online creator easier. Whether it’s about saving time, ensuring legal compliance, boosting revenue, or unlocking features usually out of reach for non-coders, we’ve got you covered!

Who will benefit most from Easytools?

We first crafted our tools with digital creators in mind, just like us. But from day one, our mission is to empower people - be they entrepreneurs, business owners, startups, founders, or influencers - to perform at their best and earn more with the help of technology.

Why choose a suite of tools over a single large platform?

We’ve found that large platforms with hundreds of features often spread themselves too thin. That’s why we’re building a suite of smart tools, each focused on helping you achieve one task at a time. This approach also lets you cut costs by accessing all our tools at the price of one.

Do I need tech skills to use Easytools?

No way! All our tools are no-code, meaning you don’t need to write a single line of code to use them. This lets you harness all our features and advanced mechanisms, even if you’re a tech newbie. And if you stumble, we’re always here to help!

Will Easytools help me run a side hustle?

Absolutely! Juggling an online business with a 9-5 job is no small feat, especially when time is tight. That’s where our tools come in. They’re super intuitive and designed to automate tedious tasks, freeing up time to focus on what you do best - creating a great product.

Can businesses benefit from using Easytools?

Of course! We've been supporting businesses from day one, and our tools are built to scale. While we bring the most value to SaaS and product businesses, anyone looking to boost their conversion rate and work smarter, not harder, will benefit from our products.

Can I integrate Easytools with my existing tool stack?

Absolutely! We’re continually expanding our list of native integrations because we believe that using tools you’re familiar with makes your work faster and easier. And if a tool isn’t on our integration list yet, no worries! You can always send your data from Easytools to a webhook and set up advanced automations or integrations using Make or Zapier.

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