Want to Create a Digital Product? Start Here!

Millions of creators and entrepreneurs worldwide have found success in selling digital products online and more join every day. Despite the massive range of digital products available, there is room for more and the best products always find an audience.

Creating digital products is a great way to establish passive income streams and offers advantages that physical products can never match. The barriers to joining are low, the rewards can be significant and it's not at all unusual to achieve very impressive sales figures thanks to access to a global audience.

Thinking about applying your creative skills, business acumen or both to digital products? Join us for this look at what makes them so appealing, along with a detailed examination of some of the fields where you might get started!

What is a Digital Product?

Digital products are useful, educational or decorative items that exist in a digital format. Digital products include familiar things like ebooks, templates, white papers, fonts and much more but also cover more complex things like mobile apps and software tools. They are typically sold or made available in an online store where shoppers can buy them or get access to free content in digital form.

Thanks to email or simple downloading, digital product delivery is fast, free and easily done. It's no wonder both the supply of great digital products and demand for them among consumers has skyrocketed!

Why Sell Digital Products?

Digital product creation unlocks advantages that make it easy to sell them online and grow your business in ways that traditional brick-and-mortar businesses cannot.

Unlike physical products, you can create and sell digital goods using only a computer and internet access. A digital product business benefits from having lower overhead and not having money tied up in inventory, being able to quickly update or modify its products and conduct transactions with any customer who has internet access.

Here's the elevator pitch for why learning how to sell digital products should be on your radar:

• No real barriers to entry. It's easy to get started and sell your creations online.
• Minimal financial risk. You don't have to invest a lot and there's no commitment in terms of physical inventory.
• Fully driven by automation. Sell your digital products with few demands on your time, the process takes care of itself.
• Attractive profit margins. It's the nature of digital product creation and distribution — each unit costs little to sell.
• A growing market. The demand for digital products is just beginning to grow.

The Best Digital Product to Sell is the One You're Good At!

There are lots of ways to get started as a digital creator. Just decide on a product idea, settle on your target audience, create a landing page or open an account on third-party sites and complete your high-quality work and it's time to create and sell digital products like a pro!

The best advice we can give is to stick with what you know best and sell your digital goods to an audience that you understand. After that, it's easy to create a nice revenue stream and scale your business.

Here are just a few areas where you might apply your talents and launch a digital product that customers will love!

[fs-toc-omit] E-books Are One of the Best Digital Product Ideas for a Good Reason

With a worldwide market of more than a billion people, e-books are one of those digital products you can start selling on day one. It's a familiar format that only keeps growing in popularity as consumers seek accessible content to fill more and more screens.

The content of an e-book is only limited by your imagination and it's the perfect medium to share your expertise, creativity, insights and more. From recipes to relationship advice and from bedtime stories for kids to a step-by-step guide to help amateur mechanics and a million other topics, e-books are a staple of online marketplaces.

Even though an e-book is easy to create, don't forget that a basic amount of graphic design the use of certain tools like Canva can add a little style to give your work a professional finish. Remember that every sale is an opportunity to build an audience for your next e-book so don't miss a chance to make a great first impression!

Could e-books be just the kind of blank page you need to start creating? Learn more in our comprehensive guide to selling e-books.

[fs-toc-omit] Create and Sell Online Courses

E-books are a great place to share your expertise on a topic, but online courses are perfect for a long-format deep dive. This is where you can go into every detail and provide a comprehensive look at any topic. This room to explore and personalize everything extends to the content types you can take advantage of, from text to audio and video.

The digital format means your "classroom" extends to every corner of the map and you can keep your content completely up-to-date and fresh with the click of a button. With so many third-party platforms specializing in hosting knowledge courses, you won't have a problem putting your course in front of a huge audience. Those platforms can even help with support services like payment processing as well but you always have the option of hosting the content yourself — remember that those third-party platforms don't offer their services for free!

Like other digital products, online courses can also help you build an email list that can be the foundation for future sales so be aware of the other opportunities you're creating for yourself.

Ready to explore the possibility of sharing your knowledge with virtual students from around the world? Know how to create a course that get attention? Enter our classroom and learn more about selling online courses.

[fs-toc-omit] Build an Audience (and a Clientele) for your SaaS Platform

We live in a "there's an app for that" world and consumers have embraced the simplicity of buying and using dedicated applications to do any number of things. Developing an application and selling it on an SaaS model has been the fast track to success for lots of developers and will continue to provide opportunities well into the foreseeable future.

These developers need digital products to help them not just sell their software, but provide and manage a full range of support services for their subscribers. From making it easy to offer a free trial and accept payments to setting up billing models and issuing invoices, it's important to offer a complete and professional experience to you sell directly to users as an SaaS platform.

Offering a feature-rich way for software developers to easily sell ongoing access to their platform is a great way to build a business with real potential. If you're thinking that you might create one that will get developers to subscribe to you, see how we can show you how easy it can be.

[fs-toc-omit] Create Digital Tickets to an Event and Sell Them Online

Events of all kinds need tickets and the days of the paper versions are over. Anyone using a website to sell tickets needs a way deliver them, manage remaining capacity, make tickets easy to validate and generally support the event organizer with a high-quality product that makes everything look professional.

Selling tickets is the easy part. What customers really need is a tool that makes it easy to redeem them in a safe, secure and orderly way. Avoiding chaos on the day of an event is a top priority and a digital tool that can ensure that will succeed. Use QR codes to create unique identifiers and enable quick digital management of ticket inventory.

And don't limit your thinking to one-time events like concerts or other similar performances. Regular, ongoing events like classroom presentations, workshops, etc. can use tickets as well. QR codes for them can keep track of credits that can be deducted with each use, creating a more convenient experience for everyone involved.

Have an idea for a better way to sell and manage event tickets? Take a seat in our VIP section and learn how we can help make it happen!

[fs-toc-omit] Sell Memberships to Real and Virtual Communities

The internet makes it easy to cultivate groups with common interests. Whether those groups meet online and offline, they often need digital tools to help them regulate membership to share access to the community or content or both. Digital tools that formalize and manage membership in those communities and deliver a high-quality professional experience for everyone are in demand.

When creating your digital membership manager, remember that promoting a feeling a exclusivity and belonging is key. Make it easy for users to create different membership tiers (including a free version), gate premium content and encourage members to upgrade. Given its complexity and depth of functionalities, you'll need to spend more time to validate your product idea before you get to work but the time spent can be worth it.

This is exactly the type of digital product that can command a premium price on the market and, on top of that, it's also something that is renewed on a regular basis as long as the group is functioning. If your digital membership management product can help new communities get off the ground and existing communities grow, you will definitely be rewarded!

Curious about the path forward for digital tools for membership management? See how we can help!

How to Create Digital Products - A Quick Guide

Follow these steps to turn your new digital product into a huge success!

1. Brainstorm ideas. Keep it simple and focus on answering questions like "How can I improve on what's already found an audience?" "How can I apply my skills and talents?" "What kinds of communities are underserved?"
2. Read, research, review. Validate your idea by investigating the potential size of your market and how intense demand might be. Look at things like Google search terms, do keyword research and move in the circles where your target market is active.
3. Open your virtual storefront. When it's time to choose an online space for offering your digital products, you have choices. From a simple product page to a full-scale website of your own to third-party marketplaces or some combination of them, there are lots of places to promote your digital products. Plenty of creators find success with traditional email marketing so keep an open mind when it comes to where to sell your product and its benefits.

For more on this, see our dedicated post on How to Sell Digital Products in 2025.

Create and Sell Digital Products Today!

This is a great time to ride the wave of growth in digital products. As consumers spend more time in the digital space, they need tools to help them navigate, organize, learn, connect, streamline and more. As huge as the variety of choices is today, it's nothing compared to where the market is headed. That means massive opportunities for creative entrepreneurs of all types and sizes to jump in and add to those choices with new and innovative digital products.

It's never been easier to both create your digital products and sell them through an online business. All you need is the skills to create something better than the products already out there and meet the evolving needs of your target market.

The types of products we listed above are just the tip of a huge iceberg of demand. The list is long and growing and is sure to contain something that aligns with your talents and interests. If you don't see something like that here, take a look at our list of more than 70 digital products that might provide a creative spark, from digital art and things that require an eye for design elements to software & tech products to tools for business to lifestyle products and SO much more!

Ready to start creating your first digital product? Try Easytools free!

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