Turn your online course into a money-maker

Boost your online course sales with Easytools

Online knowledge has never been more accessible or in demand. This makes standing out in the online course market increasingly challenging with numerous platforms and countless skilled creators in your niche. To rise above the competition, you need to deliver both high-quality knowledge and an exceptional user experience. The creation of excellent course material is up to you, but we’re here to help you make your efforts pay off.

Launch your online course in a flash

Two tools in our suite, Easyplayer and Easycart, will be particularly useful when launching your online course. Easyplayer lets you create your own stylish player for your course. Simply link your course materials, organize them, and you’re done. You’re no longer tied to online course platforms and there’s no need to spend months building your own LMS. The next step is connecting your player to Easycart to create a one-page checkout that instantly enables purchases and doubles as your online store. Easycart will also help secure access to your online course by adding a branded login wall. This allows those with access to seamlessly log in, while directing those without access straight to checkout. Easy peasy.

Leverage sales windows with Easycart

Marketing your online course can indeed be a challenge. That’s why many creators opt for concentrated marketing efforts, running one or two short sales windows for course access. This not only lightens your load as a creator but also boosts campaign effectiveness. The concept of scarcity, not being able to purchase the course anytime, encourages customers to complete their purchase to avoid missing out.
With Easycart, you can start by launching a waitlist, building anticipation for your online course sales launch. Then, you can open and close your course sales in minutes. Simply create your product, click publish, and voila! You can even draft your checkout in advance and publish it when the time is right. It’s also beneficial to display a countdown timer in your checkout, letting customers know exactly how much time they have left to jump on board.

Maximize your online course revenue

When launching your online course, you'll likely choose one of two paths. The first is to record a course and sell it passively through popular course platforms or your own website. The second option is to run a cohort course, akin to a basecamp, where participants learn together over several weeks using your prepared materials. This format often involves active engagement, as direct knowledge transfer from the course creator is a highly valued aspect during cohort courses. Easycart can assist with both formats, providing the following features:

• Add price variants for your product - Offer different packages to participants. A common strategy is to present three variants - basic, premium, and pro - each with a corresponding price and set of benefits.
• Use cross-sells to increase cart value - Add additional products to your cart to leverage cross-sales. These could be materials from a previous course edition or e.g. access to your premium online community.
• Drive sales with discounts - Easycart offers several promo options. You can generate discount codes for specific customers, add a promotion to all product variants, or e.g. offer a limited number of course accesses at a promo price for a specific time frame.
• Engage loyal customers - Reward customers who successfully bring someone from their network on board with extra benefits. Simply provide them with individual affiliate links and track their generated sales in the Easycart panel.
• Recover abandoned carts - The higher your online course price, the more customers may hesitate before purchasing. Easycart can contact those who've abandoned their cart, reminding them of your product and encouraging them to complete their purchase.

Make your online course more appealing to B2B customers

The good news is that companies are increasingly willing to invest in their employees’ knowledge by paying for access to online courses. To cater to this need, course creators often provide comprehensive “how to convince your boss” kits, helping employees pitch the course to their employers. But securing their approval isn’t the only step.
Easycart assists you in tailoring your purchasing process to accommodate B2B customers. Firstly, you can prioritize and highlight the net price next to the gross price. You can also enable an option to purchase multiple units, making it easy for a company to buy access to your course for an entire team. But that’s not all. After purchasing multiple units, companies can effortlessly assign access to their employees. Plus, you can quickly integrate with an invoicing service or utilize our invoicing feature, ensuring all post-sales documents are handled flawlessly and effortlessly.

Which online course organization tasks can we handle for you?

Creating materials for your online course, particularly if you’re doing it solo or within a small team, can take weeks or even months. We aim to save you precious time and help you focus entirely on course creation. On top of flawlessly processing your payments, we can also handle post-purchase notifications, returns, any transaction processing issues, and sales documents.
You can also seamlessly integrate with any of your favorite tools for smooth participant list management, email communication, or automatic course access configuration. We offer multiple native integrations and the ability to send your checkout data to a webhook. This can be used for adding any additional integrations or building automation scenarios in platforms like Make or Zapier.

Conclusion

Leveraging Easycart to sell your online courses not only simplifies the technical side of sales but also enhances your marketing efforts and customer engagement. From seamless integrations to managing sales windows and maximizing revenue through strategic promotions, Easycart is designed to support you every step of the way.