A lead magnet is a product you give away for free in exchange for the customer’s contact details - for example a sample chapter, a checklist or a mini-course. You grow your email list, and the customer receives the product through the same delivery flow as a paid purchase.
Create a lead magnet
- Go to Product → Price variants and add a new variant.
- Choose the Lead magnet price type.
- Configure the rest of the product as usual and click Publish.
- Click Share and copy the checkout link.
In the checkout, the customer only fills in their contact details - no payment fields appear and no card is required.
Delivery works like a purchase
A lead magnet is a full product in Easycart, so everything you attach to it works as usual:
- digital downloads are delivered automatically after the “purchase”,
- gated content and course access are granted the same way as for paid products,
- the customer sees the product in the Customer portal.
Important: every person who takes your lead magnet becomes a customer in your store. Combine the lead magnet with Automations to add each contact to a mailing list or tag them - that’s the whole point of a lead magnet.